ABOUT KIISA
KIISA is an Art Investment and Advisory company focused on developing transformative solutions for the Modern and Contemporary African & Diaspora art market. KIISA develops, curates and supports the Contemporary and African & Diaspora art market and ecosystem through investment products, and strategic/innovative platforms, that fosters engagement with investors, collectors, patrons, art professionals, arts organizations, and the wider public. At KIISA, we believe that visual art will play a vital role in generating a positive narrative and global impact as it is a powerful expression of both African and diaspora creativity and identity.
KIISA AFRICAN & DIASPORA ART INVESTMENTS
We believe that investing in art offers an exciting alternative asset solution, for those looking for a balanced portfolio, asset diversification strategy and exposure to an emerging market with great potential for growth. As investors seek new ways to diversify their wealth portfolios, investment in art as a defensive position, is an increasingly viable proposition. The attractiveness of the African and Diaspora art market at this particular moment in time is compelling. Furthermore, there is a depth of untapped value and the global art market is finally waking up to the significance and influence of this market segment.
KIISA is a pioneer in the art investments sector, providing clients the opportunity to participate in alternative asset platforms that that are not highly correlated to the financial market movements and sentiment. Growing demand and increasing prices for Contemporary African and Diaspora art is attracting the attention of global collections – both private and institutional.
Our current offering, the Art 4 Africa Fund aims to capture this increasing interest and market changes at this early stage in the Contemporary African art market's growth path while providing a focused strategy to increase the profile of the artists within the portfolio and the Contemporary African & Diaspora art market in general. (Please contact us directly for more information on the KIISA Art 4 Africa Fund I).
We believe that art wealth management is a smart portfolio strategy that will continue to grow over time. In addition to our focused art funds, we also develop and manage bespoke structures that give clients access to investing in the art market, leveraging our team’s vast experience in both investing and art collection.
KIISA ART BUSINESS & INVESTMENT ADVISORY
KIISA is an art investment specialist providing strategic advice, research and due diligence on art patronage, business investment, partnerships, and market positioning for a variety of businesses with the art eco-system including high level art infrastructure projects. The team’s expertise ranges from advising foundations, corporates and arts organisations. This has included the rebranding and fundraising for a US based Arts Foundation as well as investment advice and due diligence on businesses and services within the art ecosystem.
Furthermore, KIISA consults on various art platforms and events where we can use our knowledge and experience to proactively identify opportunities across various regions - including countries across Africa, US, UK, Caribbean, South America, Europe and the Middle East. We tap into our own team’s experience, and leverage the insights of our extensive connections to identify exceptional creative and engaging solutions. These activities are essential to the advancement of the market’s visibility, which we believe leads to long term value creation and impact.
Our belief in the importance of research and data analysis is fundamental to our ability to analyze and forecast market trends and art ecosystem/infrastructure development. With our focus on Modern and Contemporary African & Diaspora Art (an emerging market with infinite potential), having the capability to evaluate ecosystem evolution, collector investment trends, local and international patronage patterns, and wealth management strategies, is critical to understanding overall dynamics and future scope of the art market.
KIISA SOCIAL IMPACT PROJECTS
In line with KIISA’s vision,we are focused on makinga positive and lasting impact on the Contemporary African art market through our direct support of initiatives that provide patronage to arts and educational institutions across Africa and the Diaspora. We are committed to providing curatorial support and research support to partners whose focus is in line with the company’s values and vision. The company will identify and work closely arts institutions and organizations to co-create and advance initiatives that are focused on achieving positive change in the communities they serve as well as promoting and preserving the legacy of this segment of the art market. We are driven by impact investment principles that our core to our values.
WHO ARE WE?
Freda Isingoma is an investment banking professional and entrepreneur who has worked in multinational and leading investment institutions in the UK, US and South Africa. In 2009, she launched Eyecandy Brows, a specialist brow bar concept which grew to over 20 branches across South Africa. Freda has been collecting art from Africa and the Diaspora for over 20 years and in 2018 she founded KIISA to provide innovative investment and impact solutions that drive the growth, visibility, knowledge, and sustainability of the African and Diaspora art ecosystem.
More recently, Freda joined an award-winning team at Octopus Investments as a Fund Manager specialising in investment in UK listed small companies, primarily managing the Octopus AIM Venture Capital Trusts. Octopus Investments is the UK’s largest Venture Capital firm and one of the most active in Europe.
KIISA works closely with an experienced team of art, investment and project management professionals across Africa and the diaspora with a depth of experience in art collecting, curating, art research/provenance, investment strategy, marketing, brand building and financial operations + administration.
